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Concept behind the brand

Surprise, innovation and putting magic into everyday life is the core of the DS Automobiles DNA. Born in Paris, the capital of avant-garde and refinement, DS Automobiles is the automotive brand that draws inspiration from the French luxury industry. Innovation is the beating heart of the brand, ensuring every vehicle created is the highest quality it can be.

About the brand

Created in 2014, DS Automobiles stands as a symbol of daring and innovation. Inspired by the original DS unveiled at the 1955 Paris Motor Show, it brings together the best expertise to challenge the established automotive rules by designing cars for future generations. Their expertise comes to life using materials of the highest quality and the most delicate techniques. 

If you’re looking for a vehicle with sheer elegancy and luxury, then DS Automobiles may be for you. With its timeless signatures such as pearl stitching, “Clous de Paris” guillochage and watchstrap leather upholstery, they have everything you need to make driving a luxurious experience.