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Concept behind the brand

A remarkable racing history is at the heart of Alfa Romeo and its motoring heritage. Today it strikes the perfect balance between best-in-class performance, pure Italian style, and sporting legacy, which delivers a timeless and unmatched dynamic driving experience.

About the brand

Founded in the fashion capital of the world, Milan, it is unsurprising that Alfa Romeo has produced some of the most elegant and exclusive automobiles. Since 1910, Alfa Romeo continues this tradition with its distinctive and innovative approach to contemporary automotive design. 

Whether you are a family looking for that show stopping car, or someone who loves Italian performance in your everyday drive, Alfa Romeo offers a range of models to appeal to both your head and your heart.

With the latest hybrid range Alfa Romeo are making driving sustainable, without compromising the essence of their brand.