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Concept behind the brand

Founded in 1899 in Turin, as an automobile factory that could offer ‘mobility for all’, today FIAT is focused on ‘sustainability for all’. Offering a wide range of electric vehicles, with FIAT there is something for everyone.

About the brand

An icon of Italian mobility, at over 120 years old FIAT is one of the world’s longest standing car manufacturing brands. Keeping high quality and fun driving at its heart, FIAT have created vehicles for both enthusiasts and everyday drivers; truly owning their mission of making mobility for all. From the iconic design of their city cars to the practicality of their best-selling MPVs, FIAT has you covered.